You’ve been checking off all the marketing tasks you were told to do. But after six months of disappointing results, you’re wondering what the heck is going on. Why aren’t you getting clients?! That’s the question this podcast season of Unforgettable has attempted to answer. Beyond interviewing experts like Stefanie Frank, Alexia Vernon, and Amanda…
#64 Stop Over-Thinking When You Talk About What You Do With Cathy Cochrane
Before, when Cathy would tell someone what she did, she would say, “I teach women how to listen to their bodies as the true source of wisdom.” It’s beautiful, flowery language. And it sounds wise and metaphorical. But unfortunately, it wasn’t language that helped her ideal clients understand if they needed what she had to…
#63 Why Using the “Right” Words in Your Message Doesn’t Matter
What stops so many new coaches from having a calendar full of their ideal clients? They get stalled from taking action because they think they need the *right* words or the *perfect* message first. Often they try to find a copywriter who can turn their lack of clarity into beautiful language. Or they wait for…
#62 Evolving Your Message with Your Clients with Cher Hale
Read the transcript now What do you do when you have a variety of strengths and experiences but can’t find the thread that ties them all together? That’s what happened to my guest, Cher, who also happens to be my team member, or “work wife,” as I like to call her. 🙂 When she first…
#61 Why Flowery Language Can Actually Hurt Your Business
Discover your highest self. Speak your truth. Tap into the universal energy. After you tell a potential client what you do using that kind of lingo, is she left scratching her head or excited about working with you? More often than not, she’s confused. Because while that kind of language sounds pretty, it’s not clear….
#60 Copywriting that Doesn’t Feel Salesy with Stefanie Frank
Read the transcript now How do you move a potential client to action? It’s not about pretty branding, belonging to the right Facebook groups, or even an archive of blog posts. What it IS about: the words we choose to use when communicating with that potential client. Lots of online gurus make copywriting sound complicated…
#59 Why Having a Strong Brand Message Isn’t Enough
When I stepped offstage after my TEDx talk, I felt in full alignment with my brand message. Anybody in the audience that day would have wholeheartedly agreed that I was passionate and clear. What they wouldn’t have seen, though, was that I wasn’t excited about the work I was doing with my clients. And as…
#58 Be the Publicist for Your Own Brand with Amanda Berlin
Say you’re a life coach building your business online. You see other coaches being interviewed on podcasts or guest posting on your favorite sites. You’re ready to do the same, to finally share your message in your dream outlets… but, ummm, where do you start and what are you supposed to say? If that resonates,…
#57 Want to Win Clients Over? Choose Clear Over Clever
When you tell people what you do, are you focused on clearly communicating? Or do you end up using insightful, flowery language and metaphors? (C’mon, be honest… no judgement here.) Don’t get me wrong. I love beautiful wordplay. But when it comes to selling something, it just mucks communication up. That’s why, in this episode, I’ll give…
#56 Scared that Niching Down Will Pigeonhole You?
Do you get scared when you think about choosing just one niche? Perhaps you’re passionate about so many things that you worry that you’ll feel restricted. Or you’re like a recent client of mine that I did a Message Breakthrough with who said, “I don’t want to turn away potential business by niching myself.” You are not alone. It’s…
#55 {Case Study} A New Business Owner Gets Niched
“I want you to help me get clear on what it is that I bring to the world. There are so many pieces to this puzzle: my gift of intuition, connecting easily with others, ability to see the big picture, holistic leadership skills and client relations. I want to know how to bring…
#54 Find the Thread that Ties All Your Gifts Together
Do you do so many things well that it’s a struggle to tie all your gifts together into one clear message? Or you don’t see how it can all possibly be unified into one offering? This comes up all the time in my clients. Maybe you are a Reiki master… and a yoga teacher… and a life…