#64 Stop Over-Thinking When You Talk About What You Do With Cathy Cochrane

#64 Stop Over-Thinking When You Talk About What You Do With Cathy Cochrane

Before, when Cathy would tell someone what she did, she would say, “I teach women how to listen to their bodies as the true source of wisdom.” It’s beautiful, flowery language. And it sounds wise and metaphorical. But unfortunately, it wasn’t language that helped her ideal clients understand if they needed what she had to…

#55 {Case Study} A New Business Owner Gets Niched

#55 {Case Study} A New Business Owner Gets Niched

“I want you to help me get clear on what it is that I bring to the world.   There are so many pieces to this puzzle: my gift of intuition, connecting easily with others, ability to see the big picture, holistic leadership skills and client relations.   I want to know how to bring…

#51 A Life Coach Goes from Hard-to-Explain to Clear & Compelling With Christi Daniels

#51 A Life Coach Goes from Hard-to-Explain to Clear & Compelling With Christi Daniels

Read the transcript now You know those life coaches whose work is intangible and hard to explain and find it challenging to communicate what they do in a concrete and easy to understand way? (Ahem… sound familiar?) Well Christi Daniels used to get a lot of blank stares when she talked about what she did. Nobody got or valued…

#48 Communicate What You *Really* Do with Chrissie Wywrot

#48 Communicate What You *Really* Do with Chrissie Wywrot

Read the transcript now Do you ever have a tough time narrowing down what you say when you’re trying to tell people what you do? You know, because you don’t want to leave anything out? And you want to accurately convey what you’re good at? And then people just look at you blankly afterwards because they…