#56 Scared that Niching Down Will Pigeonhole You?

#56 Scared that Niching Down Will Pigeonhole You?

Do you get scared when you think about choosing just one niche? Perhaps you’re passionate about so many things that you worry that you’ll feel restricted. Or you’re like a recent client of mine that I did a Message Breakthrough with who said “I don’t want to turn away potential business by niching myself.” You are not alone. It’s… Continue Reading

#55 {Case Study} A New Business Owner Gets Niched

#55 {Case Study} A New Business Owner Gets Niched

“I want you to help me get clear on what it is that I bring to the world.   There are so many pieces to this puzzle: my gift of intuition, connecting easily with others, ability to see the big picture, holistic leadership skills and client relations.   I want to know how to bring… Continue Reading

#54 Find the Thread that Ties All Your Gifts Together

#54 Find the Thread that Ties All Your Gifts Together

Do you do so many things well that it’s a struggle to tie all your gifts together into one clear message? Or you don’t see how it can all possibly be unified into one offering? This comes up all the time in my clients. Maybe you are a Reiki master… and a yoga teacher… and a life… Continue Reading

#52 Overcome Fear in Front of the Camera to Connect with Your Ideal Clients with Linda Ugelow

#52 Overcome Fear in Front of the Camera to Connect with Your Ideal Clients with Linda Ugelow

I see it all the time in clients. You’ve gotten clear on your message, your point of view in the industry. Then seemingly out of nowhere, you hit a wall. Fears rear their head, you get stuck, and suddenly you’ve got all kinds of excuses to keep from pulling the trigger, from putting yourself out there and getting visible.… Continue Reading

#50 Why Over-Communicating & Word Clutter Kill Sales

#50 Why Over-Communicating & Word Clutter Kill Sales

Clear communication is using the right words. But also about saying exactly what you want to say and nothing more. Despite my natural editing superpower which allows me to pull clarity out of others, I’ve got an inner-rambler in me. Yep. When I speak, I have a tendency to repeat the same thing multiple times,… Continue Reading

#49 {Hotseat} Lead with Your Message Not Your Method

#49 {Hotseat} Lead with Your Message Not Your Method

My guest today was frustrated putting all the aspects of what she does together into one clear message and service for her clients. (Hmmm… sound familiar?) She hesitated rewriting her website because she just didn’t know what to say. Simchah Huizar is a life coach/ private yoga teacher/ spiritual guide. Tune in to hear her go from confusion… Continue Reading

#48 Communicate What You *Really* Do with Chrissie Wywrot

#48 Communicate What You *Really* Do with Chrissie Wywrot

Read the transcript now Do you ever have a tough time narrowing down what you say when you’re trying to tell people what you do? You know, because you don’t want to leave anything out? And you want to accurately convey what you’re good at? And then people just look at you blankly afterwards because they… Continue Reading

#47 The 5 Messaging Mistakes that Keep You from Converting Clients

#47 The 5 Messaging Mistakes that Keep You from Converting Clients

I see it all the time. You feel like you’re blending in with the 398 other health coaches or 44 other VAs in your field, and you desperately want to stand out. You sense something’s off with your brand and message. But you can’t quite put your finger on what makes successful biz owners so unforgettable. Today I’m sharing the… Continue Reading