#61 Why Flowery Language Can Actually Hurt Your Business

#61 Why Flowery Language Can Actually Hurt Your Business

Discover your highest self. Speak your truth. Tap into the universal energy. After you tell a potential client what you do using that kind of lingo, is she left scratching her head or excited about working with you? More often than not, she’s confused. Because while that kind of language sounds pretty, it’s not clear.… Continue Reading

#60 Copywriting that Doesn’t Feel Salesy with Stefanie Frank

#60 Copywriting that Doesn’t Feel Salesy with Stefanie Frank

Read the transcript now How do you move a potential client to action? It’s not about pretty branding, belonging to the right Facebook groups, or even an archive of blog posts. What it IS about: the words we choose to use when communicating with that potential client. Lots of online gurus make copywriting sound complicated… Continue Reading

#59 Why Having a Strong Brand Message Isn’t Enough

#59 Why Having a Strong Brand Message Isn’t Enough

When I stepped offstage after my TEDx talk, I felt in full alignment with my brand message. Anybody in the audience that day would have wholeheartedly agreed that I was passionate and clear. What they wouldn’t have seen, though, was that I wasn’t excited about the work I was doing with my clients. And as… Continue Reading

#58 Be the Publicist for Your Own Brand with Amanda Berlin

#58 Be the Publicist for Your Own Brand with Amanda Berlin

Say you’re a life coach building your business online. You see other coaches being interviewed on podcasts or guest posting on your favorite sites. You’re ready to do the same, to finally share your message in your dream outlets… but, ummm, where do you start and what are you supposed to say? If that resonates,… Continue Reading

#57 Want to Win Clients Over? Choose Clear Over Clever

#57 Want to Win Clients Over? Choose Clear Over Clever

When you tell people what you do, are you focused on clearly communicating? Or do you end up using insightful, flowery language and metaphors? (C’mon, be honest… no judgement here.) Don’t get me wrong. I love beautiful wordplay. But when it comes to selling something, it just mucks communication up. That’s why, in this episode, I’ll give… Continue Reading

#56 Scared that Niching Down Will Pigeonhole You?

#56 Scared that Niching Down Will Pigeonhole You?

Do you get scared when you think about choosing just one niche? Perhaps you’re passionate about so many things that you worry that you’ll feel restricted. Or you’re like a recent client of mine that I did a Message Breakthrough with who said, “I don’t want to turn away potential business by niching myself.” You are not alone. It’s… Continue Reading

#55 {Case Study} A New Business Owner Gets Niched

#55 {Case Study} A New Business Owner Gets Niched

“I want you to help me get clear on what it is that I bring to the world.   There are so many pieces to this puzzle: my gift of intuition, connecting easily with others, ability to see the big picture, holistic leadership skills and client relations.   I want to know how to bring… Continue Reading

#54 Find the Thread that Ties All Your Gifts Together

#54 Find the Thread that Ties All Your Gifts Together

Do you do so many things well that it’s a struggle to tie all your gifts together into one clear message? Or you don’t see how it can all possibly be unified into one offering? This comes up all the time in my clients. Maybe you are a Reiki master… and a yoga teacher… and a life… Continue Reading

#53 How to Figure Out What You *Really* Do For Clients

#53 How to Figure Out What You *Really* Do For Clients

If you feel like every time you tell people what you do, you’re met with a lukewarm response… or maybe you know you could help the person you’re talking to but… They. Just. Don’t. See. It…  In this episode, I’ll help you find out what you really do. This will make others instantly place a higher value… Continue Reading