#93 How to Word Your Niche So Potential Clients Get It

#93 How to Word Your Niche So Potential Clients Get It

If people don’t get what you do, they won’t pay you. Plus, if it’s not easily repeatable, colleagues and friends can’t send others your way. Last week, I helped you communicate why your work is worth paying for. In today’s episode, I’m picking up where I left off with another level of practical guidance on… Continue Reading

#92 Communicate Why Your Work is Worth Paying For

#92 Communicate Why Your Work is Worth Paying For

A few weeks back, before I headed out on my Bay Area road trip, I asked my email list a question: What challenges do you have when it comes to clearly communicating your niche, offer or messaging? As I plan out my upcoming challenge and start pre-enrolling for the next round of Get Clear, Get… Continue Reading

#91 How I Call in Clients While I’m On Vacation

#91 How I Call in Clients While I’m On Vacation

In May, Steve and I spent 10 days on a Mediterranean island – hiking, exploring, lounging. And when I returned, I had two clarity calls booked while I was away. Then within the next week as I was slowly easing back into my business, another two got booked. The same thing happened again this past… Continue Reading

#84 How to Know if It’s Time to Pivot

#84 How to Know if It’s Time to Pivot

For months before making my recent pivot in my own messaging, I felt an incongruence in what I was saying and how I was helping people. That’s not to say I didn’t LOVE my clients. But I felt this need to be more in my heart. Felt like when I spoke on stages, I was… Continue Reading