#58 Be the Publicist for Your Own Brand with Amanda Berlin

#58 Be the Publicist for Your Own Brand with Amanda Berlin

Say you’re a life coach building your business online. You see other coaches being interviewed on podcasts or guest posting on your favorite sites. You’re ready to do the same, to finally share your message in your dream outlets… but, ummm, where do you start and what are you supposed to say? If that resonates,… Continue Reading

#57 Want to Win Clients Over? Choose Clear Over Clever

#57 Want to Win Clients Over? Choose Clear Over Clever

When you tell people what you do, are you focused on clearly communicating? Or do you end up using insightful, flowery language and metaphors? (C’mon, be honest… no judgement here.) Don’t get me wrong. I love beautiful wordplay. But when it comes to selling something, it just mucks communication up. That’s why, in this episode, I’ll give… Continue Reading

#56 Scared that Niching Down Will Pigeonhole You?

#56 Scared that Niching Down Will Pigeonhole You?

Do you get scared when you think about choosing just one niche? Perhaps you’re passionate about so many things that you worry that you’ll feel restricted. Or you’re like a recent client of mine that I did a Message Breakthrough with who said, “I don’t want to turn away potential business by niching myself.” You are not alone. It’s… Continue Reading

#55 {Case Study} A New Business Owner Gets Niched

#55 {Case Study} A New Business Owner Gets Niched

“I want you to help me get clear on what it is that I bring to the world.   There are so many pieces to this puzzle: my gift of intuition, connecting easily with others, ability to see the big picture, holistic leadership skills and client relations.   I want to know how to bring… Continue Reading

#54 Find the Thread that Ties All Your Gifts Together

#54 Find the Thread that Ties All Your Gifts Together

Do you do so many things well that it’s a struggle to tie all your gifts together into one clear message? Or you don’t see how it can all possibly be unified into one offering? This comes up all the time in my clients. Maybe you are a Reiki master… and a yoga teacher… and a life… Continue Reading

#53 How to Figure Out What You *Really* Do For Clients

#53 How to Figure Out What You *Really* Do For Clients

If you feel like every time you tell people what you do, you’re met with a lukewarm response… or maybe you know you could help the person you’re talking to but… They. Just. Don’t. See. It…  In this episode, I’ll help you find out what you really do. This will make others instantly place a higher value… Continue Reading

#52 Overcome Fear in Front of the Camera to Connect with Your Ideal Clients with Linda Ugelow

#52 Overcome Fear in Front of the Camera to Connect with Your Ideal Clients with Linda Ugelow

I see it all the time in clients. You’ve gotten clear on your message, your point of view in the industry. Then seemingly out of nowhere, you hit a wall. Fears rear their head, you get stuck, and suddenly you’ve got all kinds of excuses to keep from pulling the trigger, from putting yourself out there and getting visible.… Continue Reading

#50 Why Over-Communicating & Word Clutter Kill Sales

#50 Why Over-Communicating & Word Clutter Kill Sales

Clear communication is using the right words. But also about saying exactly what you want to say and nothing more. Despite my natural editing superpower which allows me to pull clarity out of others, I’ve got an inner-rambler in me. Yep. When I speak, I have a tendency to repeat the same thing multiple times,… Continue Reading

#49 {Hotseat} Lead with Your Message Not Your Method

#49 {Hotseat} Lead with Your Message Not Your Method

My guest today was frustrated putting all the aspects of what she does together into one clear message and service for her clients. (Hmmm… sound familiar?) She hesitated rewriting her website because she just didn’t know what to say. Simchah Huizar is a life coach/ private yoga teacher/ spiritual guide. Tune in to hear her go from confusion… Continue Reading