#71 From Hiding to Running a Real Business with Sarah Warman

#71 From Hiding to Running a Real Business with Sarah Warman

Earlier this year, Sarah Warman was in business ‘hibernation’. Her clients loved her. But she was avoiding being seen. Struggling to promote herself. And she knew how she talked about her work wasn’t showcasing the depth she offered. Working together, we started with clarity on what her clients come to her for and how to…

#70 Feel Guilty Charging Money for Your Work?

#70 Feel Guilty Charging Money for Your Work?

We’re winding up Salesvember on the podcast, and I hope you’re seeing some shifts in your discovery calls – ones that deepen your relationship with potential clients and empower them to say YES if it’s a fit. If you’ve listened to the last three episodes, you’ve got the bones for a great sales conversation. In…

#69 Make Money Without Launching with Kathleen Ventura

#69 Make Money Without Launching with Kathleen Ventura

When Kathleen Ventura felt the heart-tug to pivot her niche, she had a moment of brand identity crisis. Her old niche: helping people start businesses. Her new one: helping more advanced entrepreneurs build conscious brands. For anyone else this might have been daunting – she had already built up a sizeable audience, Facebook group, and…

#68 Fine-Tune THIS for More YESes During Discovery Calls

#68 Fine-Tune THIS for More YESes During Discovery Calls

My client Holly Shaw is a FABULOUS coach, and when she had the honor to speak in front of 120 actors at SAG in LA and ended up booking 46 discovery calls, she was stoked.   But when only four of those 46 calls turned into paying clients, mostly one-off sessions, she began to suspect…

#67 How to Structure a Discovery Call that Doesn’t Feel Salesy AND Converts

#67 How to Structure a Discovery Call that Doesn’t Feel Salesy AND Converts

You’ve been on the phone with a potential client for 30 minutes, and you’re both still chitchatting. When you finally get to how you can work together and name your price, she tells you it’s out of her budget and asks for a discount. Ultimately, she says she’ll think about it… except then you don’t…

#66 How to Create an Offering that Feels Valuable to Ideal Clients

#66 How to Create an Offering that Feels Valuable to Ideal Clients

This episode kicks off season 2 of Unforgettable. If you aren’t already subscribed to get new episodes straight to your phone, click here to subscribe on iTunes. You’ve been talking about what you do, and you’re excited that people are interested. They sign up for your free consultation calls, and then? You have to have…

Get Clarity in These 3 Areas to Get Clients

Get Clarity in These 3 Areas to Get Clients

Being unforgettable starts with your message – aka the big idea you stand for – as the root of all of your marketing efforts. So if something isn’t working around getting new clients, it’s likely because you’re not crystal clear on that message. Below I’ve outlined four area lack of clarity stands between you and…

#65 Six Q’s to Determine Why You’re Not Getting Clients

#65 Six Q’s to Determine Why You’re Not Getting Clients

You’ve been checking off all the marketing tasks you were told to do. But after six months of disappointing results, you’re wondering what the heck is going on. Why aren’t you getting clients?! That’s the question this podcast season of Unforgettable has attempted to answer. Beyond interviewing experts like Stefanie Frank, Alexia Vernon, and Amanda…

#64 Stop Over-Thinking When You Talk About What You Do With Cathy Cochrane

#64 Stop Over-Thinking When You Talk About What You Do With Cathy Cochrane

Before, when Cathy would tell someone what she did, she would say, “I teach women how to listen to their bodies as the true source of wisdom.” It’s beautiful, flowery language. And it sounds wise and metaphorical. But unfortunately, it wasn’t language that helped her ideal clients understand if they needed what she had to…

#63 Why Using the “Right” Words in Your Message Doesn’t Matter

#63 Why Using the “Right” Words in Your Message Doesn’t Matter

What stops so many new coaches from having a calendar full of their ideal clients? They get stalled from taking action because they think they need the *right* words or the *perfect* message first. Often they try to find a copywriter who can turn their lack of clarity into beautiful language. Or they wait for…

#62 Evolving Your Message with Your Clients with Cher Hale

#62 Evolving Your Message with Your Clients with Cher Hale

Read the transcript now What do you do when you have a variety of strengths and experiences but can’t find the thread that ties them all together? That’s what happened to my guest, Cher, who also happens to be my team member, or “work wife,” as I like to call her. 🙂 When she first…

#61 Why Flowery Language Can Actually Hurt Your Business

#61 Why Flowery Language Can Actually Hurt Your Business

Discover your highest self. Speak your truth. Tap into the universal energy. After you tell a potential client what you do using that kind of lingo, is she left scratching her head or excited about working with you? More often than not, she’s confused. Because while that kind of language sounds pretty, it’s not clear….