#76 3 Marketing Mistakes that Cost New Coaches Clients

#76 3 Marketing Mistakes that Cost New Coaches Clients

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Did you ever see the Tony Robbins documentary “I’m Not Your Guru”? Well, it’s on Netflix, and I want Steve to watch it with me.

But I made the mistake of jumping right into telling him that rather than FIRST figuring out why HE would want to watch it.

So our convo went something like this ~

Me: Hey babe. Would you watch this with me? He’s a self-development guy, and I’d really like you to see this.

Him: Mmmm no, I’ll pass. No thanks.

Bummer! Because now, every time I bring it up, he’s got it in his head that it’s this woo-woo thing and he’d be doing it as a favor to me.

When really, if I’d taken the time to first think about it from his perspective, it could have gone something like this:

Me: Hey babe, you know how you love shark tank? Well, I found this really great movie that takes you on the inside of how this entrepreneur runs his business. I thought we could watch it tonight if you want.

Him: Sounds cool, let’s do it.

Example #1 is what happens to your marketing when you don’t get clear, compelling messaging in place first. #2 is the magical shift that can happen when you actually do.

And it’s not manipulative. I know Steve would really like that documentary – he’d probably cry like I did. It’s finding the words to help them see why what you do is aligned with what they want.

That’s what I’m talking about on the podcast today: 3 way-too-common marketing mistakes I see coaches make that cost them clients. Listen to make sure you’re not making any of them.

Links from the Episode

Warmth,
Adria

P.S. In the next couple episodes, I’m chatting with two of my favorite influencers – and biz buddies – in the life coach space about how they’ve set themselves apart in a crowded market so clients won’t settle for anyone else but them.

Starting with an honest convo with Jen Mavros on the #1 thing she’s done to set herself apart in a crowded coaching market and attract tens of thousands of dream clients & customers… from a place of love.


Hi! I’M ADRIA DECORTE, M.S., Clarity Coach

Drawing on my experience as a TEDx speaker and my architecture background, I help women coaches get clear on what they really do and communicate it so their ideal clients know why they need them and are excited to pay them.

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